top of page


I launched The San Francisco Standard's TikTok and Instagram accounts, pioneering our use of social video to grow the platforms. We have 34K followers on TikTok with over 1M likes, and 56K followers on Instagram. I also have my own (very small) TikTok on hiking the Pacific Crest Trail.

The San Francisco Standard - Instagram and TikTok

Highest performing social videos have millions of views. We've had success with man-on-the-street interviews (asking folks how much money you'd need to be considered "rich" in San Francisco), breaking news clips (imagery of falling glass from skyscrapers and avalanches) and explainer formats (why are there brick circles on SF's streets?)

Screenshot 2023-10-09 at 3.07.05 PM.png

Sophie Bear Hikes - TikTok

I launched a TikTok to chronicle my hike on the Pacific Crest Trail. 

Screenshot 2023-10-09 at 2.32.14 PM.png
bottom of page