The San Francisco Standard - Instagram and TikTok

Highest performing social videos have millions of views. We've had success with man-on-the-street interviews (asking folks how much money you'd need to be considered "rich" in San Francisco), breaking news clips (imagery of falling glass from skyscrapers and avalanches) and explainer formats (why are there brick circles on SF's streets?)

Sophie Bear Hikes - TikTok

I launched a TikTok to chronicle my hike on the Pacific Crest Trail.